How 434 Cypress Terrace sold in a week
A luxury duplex in Palm Beach, mid-construction, going to market six months before completion. Here's what the images had to do.
to deliver the full set of exterior and interior CGIs.
from listing to an unconditional contract.
before the build was finished.
The brief.
The 'coming soon' campaign had run on the architect's own mockups. To launch properly, the agents needed images buyers would pay off-the-plan money for — exteriors and interiors, in two weeks.
The work.
Same house, same design. What changed is what the images make a buyer feel — the pool at midday, the towels and surfboards, the coastal light — so it reads as a Palm Beach home rather than a building.
“After just one week on the market, this beautifully presented new development was secured with a clean, unconditional contract, a fantastic result!”
The result.
Listed on 16 January. Under unconditional contract within a week, for $2,340,000 — five months before the build was finished.
See the project →
