The Brief
James Hardie was launching its first AAC panel range — a product with no built examples to photograph and a construction sequence nobody had seen yet. They needed to show it on real homes, show how it goes on, and sell it online before it existed in the field.
- Launch animation
- Construction video showing the panels applied to a home
- High-detail product imagery for every size in the range, for online sales
- Delivered over 4 weeks
The Work
Accuracy came before everything. We worked with multiple people across the Hardie team — product, technical and marketing — to get the panel dimensions, junctions, fixings and construction sequencing right, then built the imagery on top of that. Every render of the product on a house is also a correct drawing of how it's installed. The finishes did the rest: rendering the approved coating systems onto an AAC substrate so the textures read true at product-shot distance and at house scale.
The Outcome
Launched online and at trade expos as the face of the product. The same assets carried the range across the website, the launch video and the sales listings — one set built once, used everywhere.
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