The Brief
MHN Design Union needed exterior images to get 1 Veno Street through DA. Once it was approved, Mia Lake Interiors (client of ours for over eight years) needed the interiors brought to life for the sales campaign.
- From DA Approval to Marketing Sales
The Work
The same model did both jobs. The DA exteriors became the marketing exteriors with a light refresh, and the interiors were built out from there. The decision that set the tone was time of day: a soft, warm late light across every image, so the whole set reads as one place.
The Outcome
Launching to market soon. Both clients signed off on the look and feel without a change of direction. Building the interactive while the CGI and the design were still moving. Every render, animation and interactive asset had to come from one source, so a design change updated everything at once rather than sending us back to the start.
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